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Zabriskie Point (1970)

Mark Frechette stars in this portrait of life in America in the 1960’s. At the store we see Pabst Blue Ribbon, Country Club and Schmidt’s of Philadelphia signs. There’s also great Olympia and Lucky neons, a kid in an Oly t-shirt and two hidden Eastside Old Tap signs.

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Earthquake (1974)

There’s some great stuff in this 70’s ensemble cast disaster film. George Kennedy, Richard Roundtree and Walter Matthau are spotted with excellent bar room signage that includes Eastside Old Tap, Hamm’s, Pabst Blue Ribbon, Budweiser, Miller and Ballentine Ale. Former child evangelist Marjoe Gortner abbeers with a background Country Club Malt Liquor sign and a Coors neon.