This drama captured 4 Oscars including ‘Best Picture’ and ‘Best Actor’ for Ernest Borgnine. There’s a great Knickerbocker ad on the side of a building in the opening credits and Pabst Blue Ribbon bottles and a neon sign throughout.
C.W. McCall’s hit song of the same name is the basis for this late 70’s action drama. Kris Kristofferson leads Burt Young (Pauly from “Rocky”) and other truckers against evil sheriff played brilliantly by the late great Ernest Borgnine. Heavy Pabst Blue Ribbon placement including a great truck, cans and pool table light. Ali MacGraw appears with a crystal clear …
Spencer Tracy is the one handed stranger who blows into town and whoops bully Ernest Borgnine’s ass in front of a vintage Pabst Blue Ribbon sign. There’s also an outdoor Cordello sign which I believe to be a fictitious brand.