People have asked what possessed me to create a website dedicated to beer placement in the movies. Well, here’s my tale. Legendary local Chicago monster movie host “Svengoolie” was showing ‘The Invisible Man’ (1933) starring Claude Rains when I noticed a Bass Ale ad on the wall of the tavern. I have a pretty keen eye for logos having collected beer cans for 35 years and started thinking of beer scenes from some of my childhood favorites. ‘The Blues Brothers'(15 different brands), ‘Stripes'(Bill Murray and Schlitz), ‘Revenge of the Nerds'(Brown Derby, Dutch Treat) and other classics immediately flooded my brain. This epiphany made me realize it was now my mission to record these silver screen suds sightings for the world to enjoy. I like to think I didn’t choose ‘Beers on Film’…it chose me.
A few weeks later, in November 2014, I started documenting these sightings in earnest. I subscribe to Netflix and other channels including several HBO’s to keep me supplied with fresh content. I usually turn down the volume, turn on music or Howard Stern and fast forward until I hopefully find a bottle, can, tray, tapper, neon sign or anything else with an identifiable logo on it. It’s an added bonus when an actor is spied with a brew and the ultimate prize is when you capture an A-list star going full BTM (beer to mouth) with a clearly labeled bottle or can. It typically takes between 15 and 30 minutes to peruse a flick. There just aren’t enough hours in the day to watch them all in their entirety.
‘Beers on Film’ went online May 7, 2016 and as of July 5 has 795 movies doc’ed. I kept this project top secret from everyone until I told my 84 year old Mother my plans about 2 months ago. She probably thought I was nuts but she has since seen the light and has provided me about 20 additions to the site. I probably got another 20 from the good folks at the Brewery Collectors Club of America (BCCA). They are a group I recently joined on Facebook and have been very helpful. I’ve also picked 10 or 20 common sightings that are all over the web like the yellow Rheingold truck in’ The Godfather’ and Jimmy Durante with a can of 102 in ‘It’s a Mad, Mad, Mad, Mad World’. I’m pretty much solely responsible for the other 750 or so. This site will always be a work in progress and I hope to get more contributions from site visitors in the future.
As for me, I’m 47, married with 3 cats and live in NW suburban Chicago in Mount Prospect. I work for Junk Removal 911 which has been Chicagoland’s Premier Junk Removal Service for the last ten years. Every day is a treasure hunt for antiques and odd items with some back breaking labor sprinkled in. I also deliver Meals on Wheels for Wheeling Township and my hobbies are playing and watching sports especially hockey, volleyball and biking.
I mentioned ‘The Howard Stern Show’ earlier. I would be remiss if I didn’t mention “Mr. Skin”. He is a frequent guest of Howards and has a popular website chronicling nude scenes in the movies. Although I’ve never seen the site, it’s most definitely an influence.
I hope you get a kick out of it. Peace.